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It’s a few steps from the Yimby Terrebonne complex, on Montée des Pionniers, that Cynthia Gagné, a Terrebonnian with a big heart, set out to modernize the local florist business in 2020. Her training in design now guides her green thumb in the Fleuriste C Design premises, where she never ceases to surprise her customers with unusual floral arrangements.

It’s a few steps from the Yimby Terrebonne complex, on Montée des Pionniers, that Cynthia Gagné, a Terrebonnian with a big heart, set out to modernize the local florist business in 2020. Her training in design now guides her green thumb in the Fleuriste C Design premises, where she never ceases to surprise her customers with unusual floral arrangements.

 

Meet Cynthia, the floral designer behind Fleuriste C Design


Portrait of the Yimby Neighbourhood is a series that presents the people behind the local businesses who energize the living environment in which our residential complexes are located and which allows you to immerse yourself in the neighbourhood beyond the apartments and common areas. We continue the series by going to meet Cynthia Gagné, with whom we had the pleasure of discussing responsible practices in floristry and her life in Terrebonne, where she has lived for more than 20 years.



A local business flowers in Terrebonne


A designer by training, Cynthia traded in her drawing board for a pair of shears and went into business in 2020. Mother of four children, work-family balance was at the heart of her decision when she bought the florist business in Terrebonne where she flourishes today. Her vision for Fleuriste C Design? Transforming the conventional image people have of a florist.


“How do you get customers who are less interested in flowers and make them see that flowers aren’t just roses? There is a whole world behind it and it’s the same with plants,” explains Cynthia enthusiastically.


Ready for the Yimby Terrebonne life? Phase 1 is now available for rent.




Floristry, an unexpected choice to say the least


Asked if flower arranging was a passion she’d cultivated for a long time, Cynthia exclaims,


“Astonishingly, never!” Even the announcement of her new job caused a certain commotion in her circle. Cynthia has always had a hypersensitivity to noises and smells which made her reluctant to surround herself with flowers. Seeing this as a great challenge, she drew on this sensitivity to revisit the in-store experience and its flora, notably by offering a wide variety of plants for those who, like her, have heightened senses.


Since this was a pre-existing business, Cynthia had to get to know the florist trade, but also an already established clientele. On this point, she doesn’t hide her pleasure in changing the perceptions of her customers as to what is expected or not from a bouquet of flowers. Her interest in architecture and her background in design, a discipline that she continues to teach part-time, feeds into the original way she places the flowers in a floral arrangement.


Reducing waste for a more ecological practice


“People are more and more informed and we have to stay in this lane to continue to promote the right actions.”


Very quickly, Cynthia realized that in the floral trade, everything was wrapped, wrapped again and in boxes. The road to zero waste was shaping up to be more difficult than expected. At the top of the list of projects that excites Cynthia is composting with the organic waste that her business generates to feed her flowers and plants. The green initiative will kick off this summer, as plastic packaging gives way to recyclable kraft paper.


“It leads to a new way of working. In kraft paper, you work the flowers more simply instead of having a lot of foliage. Before, florists could put in one rose and six leaves around it [laughs]. Now, there are only two or three flowers but they take up all the space.”

 


Knowing the provenance of the flowers is another major challenge for Cynthia who wishes to ensure the traceability of her raw material. In season, she is able to source from local producers, but she would like to be able to offer local year-round. Eventually, she thinks of having her own flower farm to ensure that local flora is known to her customers.

An entrepreneur with deep roots in Terrebonne


“The beauty is it’s a bustling city.”


In Cynthia’s voice, you can hear the pride when she talks about her city, the one she settled in more than 20 years ago. When the time came to choose a place to realize her entrepreneurial ambitions, there was no doubt that she would stay in Terrebonne with “her world.”


“I strive to be present in the community, to participate as a citizen as best I can. Having a business in my own area goes hand in hand with that.”


Fortunately, the pandemic will not have dampened the enthusiasm that drives Cynthia, quite the contrary! Over the last year, she has set up a transactional site and now offers nearby delivery service… Very good news for the residents of the Yimby Terrebonne project, located less than 10 minutes away by bike.


“I have the best job in the world because what I do is always meant to touch someone’s heart.”


Doesn’t this make you want to get closer to the neighbourhood? Discover the Yimby experience and the ease offered by its many features! Come and settle in an apartment in the middle of bustling Terrebonne.

 

Fleuriste C Design
355 Montée des Pionniers #101
Terrebonne
450 654-6144


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